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A Shared Mission
Southwest Airlines and the Make-A-Wish Foundation partner to fulfill their commitment to serving others.
The Make-A-Wish Foundation of America and Southwest Airlines have a lot in common. We both rely on great people to make what we do possible. And we both connect people to what’s important in their lives—Southwest accomplishes this by providing friendly, reliable, low-cost air travel, and Make-A-Wish, by orchestrating unforgettable experiences for children with life-threatening medical conditions.
Last year, we partnered with Make-A-Wish to host families whose wish was to attend the Macy’s Thanksgiving Day Parade. With the help of Southwest, they were given curbside seats at one of New York City’s most celebrated traditions. It was a magical day, one in which families could set aside worries and treatments.
As Make-A-Wish families arrived at The Southwest Porch at Bryant Park, Southwest Employees greeted them with breakfast, warm beverages, and yellow scarves, which not only helped ward off the cold but also guaranteed that we couldn’t miss each other on the parade route. As start time approached, you could see the kids’ eyes light up in anticipation as everyone waited to see the balloons and floats.
One Make-A-Wish volunteer, Ashley Johnson, was very appreciative of her experience last year. “The goal of Make-A-Wish is to provide hope where there is none and a smile when there is nothing to smile about. Southwest Airlines did that for those families on that day,” she says.
Southwest and Make-A-Wish have collaborated to brighten children’s lives since 2011, and the Company has donated 8,000-plus tickets to provide travel for kids and their families. The two organizations have created many memories at the Southwest Porch at Bryant Park. Whenever you’re in NYC, we encourage you to stop by and make some of your own. —Lori SkinnerSend This To A Friend Print Page
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