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32,233 Twitter users refer to themselves as “ninjas.”

Social media ninjas, that is. Careful, there might be one right behind you. These self-professed nimble tweeters aren’t the only ones who make elaborate and ludicrously exaggerated claims for themselves in their Twitter bios. Joining the ranks are 32,188 social media “mavens,” 30,188 “evangelists,” 31,609 “gurus,” and the list goes on. Digital marketing strategist B.L. Ochman, who has been tracking this trend since 2009, says growth in the use of such monikers is exponential. “At this rate, everyone on Twitter will soon be calling themselves an expert,” she says. But if you want to be taken seriously, you better have the skill set to back it up. “The real Twitter gurus have case studies and clients.” Yes, sensei!


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