Your Adventure In
Our guide to fun events!
Our guide to the best travel destinations!
The LUV airline gives back!
Star of the Month
Spotlight on one deserving SWA Employee.
Send Letters, or Pictures. The best ones win prizes!
Sleep in Rosemary Beach, FL: The Pearl
Situated a block from the Gulf of Mexico, in the Northwest Florida community of Rosemary Beach, this 5-month-old hotel exudes a modern beach-house vibe. Each of the 55 rooms comes with a private balcony, an Apple TV, and an iPad equipped with the Intelity ICE app, which you can use to make a restaurant reservation, order room service, or request housekeeping. Four spa treatment rooms front the hotel’s heated pool. On a breezy deck above it are four couch-equipped cabanas plus a bar, Sol Luna, where you can slice into a wood-fired pizza or sip on a Death in the Afternoon—a cocktail rumored to have been created by Hemingway himself. Sick of sitting around? Pick up a match at the esteemed Rosemary Beach Fitness Center & Racquet Club; guests get free access.
Airport Northwest Florida Beaches International (ECP) Rate From $279
While You’re There
Soothe your skin at Pish Posh Patchouli’s, which stocks lines like Lollia, Malin+Goetz, and Antica Farmacista.
Rent wheels from Bamboo Bicycle Company. The shop offers bikes, tandems, and trikes—all ideal for cruising Highway 30A’s scenic pedestrian pathways.
Open a book at The Hidden Lantern, a shop whose titles run 10,000 deep. If you’re a methodical planner, send the store the name of your beach read, and a reserved copy will be waiting for you when you arrive.
Send This To A Friend Print Page
Find information & resources related to feature stories.
Perspectives from Southwest Airlines Chairman and CEO Gary Kelly. Click Here