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Sleep in Rosemary Beach, FL: The Pearl

Situated a block from the Gulf of Mexico, in the Northwest Florida community of Rosemary Beach, this 5-month-old hotel exudes a modern beach-house vibe. Each of the 55 rooms comes with a private balcony, an Apple TV, and an iPad equipped with the Intelity ICE app, which you can use to make a restaurant reservation, order room service, or request housekeeping. Four spa treatment rooms front the hotel’s heated pool. On a breezy deck above it are four couch-equipped cabanas plus a bar, Sol Luna, where you can slice into a wood-fired pizza or sip on a Death in the Afternoon—a cocktail rumored to have been created by Hemingway himself. Sick of sitting around? Pick up a match at the esteemed Rosemary Beach Fitness Center & Racquet Club; guests get free access.

Airport Northwest Florida Beaches International (ECP) Rate From $279  


While You’re There 

Soothe your skin at Pish Posh Patchouli’s, which stocks lines like Lollia, Malin+Goetz, and Antica Farmacista. 

Rent wheels from Bamboo Bicycle Company. The shop offers bikes, tandems, and trikes—all ideal for cruising Highway 30A’s scenic pedestrian pathways. 

Open a book at The Hidden Lantern, a shop whose titles run 10,000 deep. If you’re a methodical planner, send the store the name of your beach read, and a reserved copy will be waiting for you when you arrive. 


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Round Trip One-Way
Max. 8 passengers per reservation.
Ages 2+
Ages 65+

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