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Facebook processes 2.7 billion “Likes” each day.

The social media site’s users—who total one billion, or 1/7 of the earth’s population—are giving this feature a big thumbs up. But the “Like” button wasn’t always so well-liked—or even called “Like.” In a post on the Q-and-A site Quora, Facebook engineering director Andrew Bosworth explains that “like” was deemed more universal than the company’s first choice, “awesome,” even though initial employee response was lukewarm. “We [had] become attached to ‘awesome’ and, comparatively, ‘like’ seem[ed] bland,” he says. The digital sentiment as we know it today made its official debut in February 2009. Since then, 1.3 trillion “Likes” have been recorded. A quite positive development, indeed.


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