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Lollipuff An online auction site that snuffs out knockoffs.

Here’s how Fei Deyle, founder and CEO of Lollipuff, describes the scam-free source for pre-owned couture: “A few years ago, I started a blog about my obsession with Herve Leger dresses. United by a mutual interest in fashion, my readers and I eventually began selling our gently used designer items to each other. That’s when I got the idea for Lollipuff. It’s a marketplace for secondhand women’s luxury apparel and accessories that uses an in-depth screening process to ensure authenticity. We require a minimum of eight highly specific photos per item, which help us identify, for example, if the serial number on a Chanel handbag is in the correct font and what the hardware should look like for that year. Sellers publish listings for free and receive payments through PayPal, with Lollipuff taking 7 percent. Buyers can purchase items immediately at a set price or place a onetime bid that only the seller can see. Our collection includes Céline, Herve Leger, Louis Vuitton, Christian Louboutin, Alexander McQueen, Jimmy Choo, Chanel, and others, sometimes at more than 90 percent off retail value.”

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