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Blake Mycoskie, founder of TOMS shoes

Why is giving back good for business? “Giving back feels good, and that alone is a reason to make it part of your life and part of your business—but it has a positive ROI as well. When you incorporate giving into your business model, your customers become your marketers. We’ve certainly seen that with TOMS. People don’t just wear the shoes or the sunglasses; they’re evangelists for our ‘One for One’ mission. It also translates to attracting equally passionate employees who have a desire to be part of something bigger than themselves. Any business can do this, and you don’t have to be offering a percentage of your profits. It can be as simple as encouraging your employees to be engaged with their local community a number of days out of the year and allowing them the time to do so.”

Blake Mycoskie is the author of Start Something That Matters. He recently launched TOMS Marketplace, an e-commerce platform featuring a curated selection of goods from other philanthropy-minded companies.

 

 

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