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Giada De Laurentiis, celebrity chef and author 

What’s your recipe for brand expansion? “I don’t say yes to everything. In fact, I say no to 
most things. I’m cautious when it comes to choosing partners because I want to ensure that
 our brands align. You have to stay true to who you are. I learned that from my grandfather [film producer Dino De Laurentiis]. He trusted
 his gut, and I try to do the same when it comes to
 my brand. That’s why I write my own recipes. 
If I don’t write them, how can I expect to sell 
you on the idea of making the food? The 
primary message should always be, ‘This is who I am,’ not ‘This is what I’m trying to sell.’”


De Laurentiis is the host of Giada at Home and Everyday Italian on the Food Network. 
In September, she released the chapter-book series Recipe for Adventure, her first foray into children’s literature.




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