Your Adventure In
Our guide to fun events!
Our guide to the best travel destinations!
The LUV airline gives back!
Star of the Month
Spotlight on one deserving SWA Employee.
Send Letters, or Pictures. The best ones win prizes!
Melissa Cookston, restaurateur and World Barbecue Champion
What’s your secret sauce? “A good sauce has a lot of different ingredients, as does a successful business. For starters, never sacrifice quality to turn a dollar. At my restaurant, we don’t ever take shortcuts. Another ingredient of success is culture. I’m from Mississippi, the Hospitality State, and I treat every guest as if she were sitting down at my own dining room table. Lastly, don’t ever forget where you came from, no matter how successful you become. I firmly believe in paying it forward. I get a lot of questions from people who want to start a barbecue business or enter a competition. I’m not necessarily going to send them my sauce recipe, but I’ll always tell them, ‘This is what’s worked for me. It may not work for you, but I’ll be glad to share what I know.”
The co-owner of Memphis Barbecue Co. and vice president of the National Barbecue Association recently released her first book, Smokin’ in the Boys’ Room.Send This To A Friend Print Page
Find information & resources related to feature stories.
Perspectives from Southwest Airlines Chairman and CEO Gary Kelly. Click Here
Adventure in Oklahoma City Focus on Health Resolutions Spirit of Florida more special ad sections...